An East London-based watch brand called Unknown makes watches. The label’s founders also have an interest in remaining anonymous, as inspired by the anonymous unknown london creator of the first wristwatch. Understated timepieces by this label draw inspiration from vintage designs, art, and fashion. A Shoreditch studio designs, sketches, and modifies each watch until it is perfected. Watches with clean lines and minimal details tend to be both classic and modern at the same time. Mesh or leather straps, colors and prints add standout details while the basic shapes remain the same.